Kraft, JB Hi-Fi, Nokia, Commonwealth Bank and Foxtel were just some of the winners last night at the Australian Mobile Awards.
The awards, presented in association with AIMIA, celebrate innovation in mobile marketing and advertising.
Creative agencies Bell George, Webling Interactive and Visual Jazz Isobar won the Gold Mobie for Best Development Studio in their respective size categories.
Nokia won both the Best Use of Mobile Media in Advertising and Best Multi-Channel Integrated Marketing categories for its promotion of its Lumia model. Carat and InMobi were collaborating partners.
The Best Use of Mobile in Marketing category was won by Kraft for its Vegemite Olympics app, created by JWT Melbourne and AppCast.
The Best Mobile Marketing Campaign was tied between Boehringer Ingelheim for its Bisolvon campaign with partners Mindshare and Mobile Embrace, and Sony Pictures Releasing for Men In Black 3 with partners UM and Big Mobile.
Commonwealth Bank and The White Agency won the Financial Information and Tools category for the Kaching payment app. Foxtel's London 2012 Olympics app took out both the Sport and Television and Movies category. Australia Post and Amnesia Razorfish won the Utilities category.
Harvey Norman's mobile store won the Online Shopping and Payments category while JB Hi-Fi and Visual Jazz Isobar won the Music category. Meat & Livestock Australia and Reative's Beef Essentials app, which won a Webby earlier this year, was victorious in the Cooking category.
The Daily Telegraph's mobile site and The Sydney Morning Herald and The Age's app v2.0 tied in the News category.
The Best New Service or Application category was taken out by near field communications company Tapit.
Event organiser Mark Bergin said: “We've seen a fantastic response to the Mobile Awards and it's terrific that some of Australia's largest brands are not just active in mobile, but creating engaging and entertaining experiences for people, the best of which we're rewarding with a Mobie.
“This year we've seen astounding developments in content-based apps such as Foxtel's London 2012 app and the JB Hi-Fi Now entry, as well as a clear trend towards branded companion tools that add value to people's lives. Both the entry from Qantas and the CFA Fireready project are fantastic examples of this.”
Click here for a full list of winners.
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