Last week, Val Morgan held its second Australian Creative Excellence Showcase (ACES) Awards, aiming to champion outstanding cinema and television advertising.
M&C Saatchi took home the top gong for its Optus 'Lion' campaign, including a media schedule valued at $25,000. The cinema ad was shot and produced by Kite, the agency's in-house production unit.
Val Morgan chief executive Damian Keogh, in speaking of the campaign, said: “It was a simple but clever idea, well executed."
The ACES, held in March and September annually, are judged by panel of industry experts led by BWM's executive creative director Rob Belgiovane.
View all the highlights from the ACES below.
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