Mindshare tops MFA finalists list

Mindshare has received the highest number of nominations for the 2012 Media Federation Awards, with eight chances of taking home a gong.

In total, 46 finalists are battling it out for 15 awards.

OMD recieved six nods - with one for OMD Fuse - while Naked Communications was shortlisted five times.

Media Federation Awards chairman and Bohemia group managing partner Brett Dawson said: “As usual, the standard of entries was extremely high, which led to intense debate for the judges in choosing finalists and winners.

“It’s encouraging to see the high level of strategic thinking, effective solutions to complex problems and use of new technologies in the Australian media agency industry. We look forward to revealing the very worthy winners next month.”

The winners of the awards will be revealed at a ceremony in Sydney on 27 September.

To purchase tickets for the event, click here. www.twodeforce.com.au

Finalists

Automotive – Sponsored by Adlux 

'Navigating a New Media Landscape', MediaCom for Audi A3
'Evoque Pre Launch', Mindshare for Range Rover
'Big Life. Bigger Results', TMS for Toyota Motor Corporation of Australia
'FJ Cruiser. Unknown Car! Shrinking Category! Increasing Petrol Prices! Tsunami!', TMS for Toyota Motor Corporation of Australia

Beverages – Sponsored by APN Outdoor

'Share a Coke', Ikon Communications for Coca-Cola South Pacific
'Twinings Australian Afternoon Tea', Naked Communications for AB Food and Beverages
'Heineken Live Kick', ZenithOptimedia for Heineken

Finance/Insurance/Government/Corporate & Real Estate – Sponsored by AANA

'Shannons Supercar Showdown', Starcom for Shannons Insurance
'Suncorp Flood', Starcom for Suncorp
'Medicine Brand Choices', Slingshot Media Ventures for NPS MedicineWise

Clothing/Cosmetics & Retail

'Dove Pink Real Beauty', Mindshare for Unilever
'Nike She Runs', Razor for Nike
'Maybelline – Baby Lips', UM Australia for L'Oreal Australia

Food & Grocery – Sponsored by the Advertising Standards Bureau

'Vita Weat', MEC for Campbell Arnott’s
'Dove Pink Real Beauty', Mindshare for Unilever
'U by Kotex Channel U', Mindshare for Kimberly Clark
'Awaken your Beeflex', UM Australia for Meat & Livestock Australia

IT & Consumer Durables

'Alienware Area 52', MediaCom for Dell Alienware
'LG Life's Good Project', Mindshare for LG
'LG Optimus Black', Mindshare for LG
'Greener Office Inspiration', Slingshot Media Ventures for 3M

Media/Entertainment/Travel & Leisure – Sponsored by OzTam

'Steal Banksy', Naked Communications for Art Series Hotels
'Millions Kilo Challenge', Starcom for Channel Ten

Partnership Award

'It’s a Knockout', Fremantle Media Enterprises for OMD Fuse Sydney
'Australia Day Lamb: Creating Chopular Culture', Powered by Nine for BMF
'Priceline Makes Australian Women Feel Beautiful', SMG Red for Media Merchants
'Schwarzkopf Under The Covers With Marie Claire', SMG Red for Schwarzkopf & Henkel Australia

Best Strategic Launch Campaign – Sponsored by SBS

'Share a Coke', Ikon Communications for Coca-Cola South Pacific
'Dove Pink Real Beauty', Mindshare for Unilever
'5X Mutant Gum', OMD for The Wrigley Company

Best Integrated Media Campaign – Sponsored by Multi Channel Network

'Share a Coke', Ikon Communications for Coca-Cola South Pacific
'5X Mutant Gum', OMD for The Wrigley Company
'Nike She Runs', Razor for Nike
'Shannons Supercar Showdown', Starcom for Shannons Insurance

Best Use of a Small Budget (Up to $300,000)

'Steal Banksy', Naked Communications for Art Series Hotels
'Australian Air Force – The Search For Australia’s Next Top Gun', UM Australia for Defence Force Recruiting
'Australian Navy – Game On', UM Australia for Defence Force Recruiting

Best Media Innovation – Sponsored by Nine Entertainment Co

'Steal Banksy', Naked Communications for Art Series Hotels
'5X Mutant Gum', OMD for The Wrigley Company
'Yellow Pages Renovision', OMD Melbourne for Sensis

Best Demonstration of Results – Sponsored by Outdoor Media Association

'Alienware Area 52', MediaCom for Dell Alienware
'5X Mutant Gum', OMD for The Wrigley Company
'Medicine Brand Choices', Slingshot Media Ventures for NPS MedicineWise

Best Application of Research – Sponsored by Telstra Advertising Network

'Jenny Craig', Mindshare Australia for Jenny Craig
'Stress Test', Naked Communications for Renault Australia
'Mr Popper’s Penguins', ZenithOptimedia for 20th Century Fox

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