In what is most likely an attempt to steal market share from rival Apple and its popular iPad, Microsoft in the US has released an ad for its new Surface tablet.
The spot doesn't reveal any of the tablet's features, but opts to tell consumers the new product is "a movement".
The ad shows crumping school kids, double-jointed dancers and kissing old people, and sits somewhere between a talent show promo and a music video.
In the last few months, Samsung and Nokia have launched assaults at Apple in a bid to champion their products and crush the behemoth's cult-like following.
What do you think of this ad? Let us know your thoughts in the comments below.
Have something to say? Send us your comments using the form below or contact the writer at firstname.lastname@example.org
The AdNews Media Summit is on 19 May, 2016. A top line of of the industry's smartest thinkers will debate the biggest topics in media, advertising, marketing and creativity. Don't miss it, buy tickets here. Buying 5 tickets or more earns you a discount.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com