Meyer Cookware has appointed Spinach as its full-service agency following a competitive pitch.
Spinach, part-owned by STW, will handle strategy, creative, media planning and buying, social media and digital strategy for the brand.
Suzanne Murphy, Meyer Cookware Australia chief marketing executive, said: "Australia's ongoing love affair with cooking and food has seen cookware become an intensely competitive category.
"Spinach was the stand-out agency for us, presenting the best strategic thinking across a number of disciplines, including media, all under one roof."
Spinach co-founder and chief executive Craig Flanders said: "Meyer is a really pleasing win for the whole Spinach team. We put our best foot forward across the full gamut of our integrated disciplines and knocked off some really stiff competition.
"We are looking forward to working closely with the Meyer team on its stable of icon brands, in what is a challenging category that is undergoing a great deal of competitive pressure from some big players."
Meyer Cookware is the Australian affiliate of California-based Meyer Corporation and Thailand-based Meyer Industries Limited.
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