MercerBell has retained creative duties for insurance company Allianz, winning a three-year contract following an agency pitch.
MercerBell has been the incumbent for Allianz for the past three years working on brand repositioning, acquisition and customer communications, offline production, digital marketing strategy and implementation.
MercerBell general manager Julie Dormand said: “We are looking forward to rolling out the Allianz global campaign locally with that added unique Australian flavour. We really enjoy working with the team at Allianz and look forward to another very successful three years."
Allianz general manager corporate affairs Nicholas Scofield said: “Allianz looks forward to working with MercerBell on some exciting new campaigns that will continue to enahnce our brand and market share over the next three years.”
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