The Media Lions shortlist is here. Australia is well represented, with campaigns for the likes of James Boag, Metro Trains (of course), Oak, Coca-Cola and Defence Force Recruiting all looking good. Read on.
Best Use of Ambient Media: Small Scale
'Fascinators' for Lion James Boags Draught by Publicis Mojo Sydney
'Mouthguards' for Colgate by GPY&R Sydney / VML Sydney
Best Use of Ambient Media: Large Scale
'McDonald's Becomes Macca's' for McDonald's Aussie Tastes Menu by DDB Sydney
Best Use of Special Events and Stunt/Live Advertising
'Reverse Robberies' for Parmalat Oak by The Monkeys Sydney
'Small World Machines' for Coca-Cola by Leo Burnett Sydney
'Road to Recovery' for Diageo Bundaberg Rum by Leo Burnett Sydney
Best Use of Branded Content & Sponsorship
'Dumb Ways to Die' for Metro Trains by McCann Melbourne
Best Use of Social Media
'Dumb Ways to Die' for Metro Trains by McCann Melbourne
'She Runs the Night' for Nike by Joy Sydney
'Cloud 9 #FrozenInTheClouds' for Bulla Dairy Foods by Grey Melbourne
Best Use of Mobile Devices
'Track My Macca's' for McDonald's Australia by DDB Sydney
Best Use of Integrated Media
'Volunteer to Promote Volunteering' for Seek Volunteer by Leo Burnett Melbourne
'The Lambnesia Epidemic' for Meat & Livestock Australia by UM Sydney / BMF Sydney
'Road to Recovery' for Diageo Bundaberg Rum by Leo Burnett Sydney
FMCG
'Small World Machines' for Coca-Cola by Leo Burnett Sydney
Retail and E-Commerce Including Restaurants
'McDonald's Becomes Macca's' for McDonald's Australia Aussie Tastes Menu by DDB Sydney
Charities, Public Health & Safety, Public Awareness Messages
'Mailbooks for Good' for The Footpath Library / Random House by BMF Sydney
'Air Force FM' for Defence Force Recruiting by GPY&R Melbourne
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