EXCLUSIVE: Nuclear Media, publisher of Maxim Australia, has hit out at "cigar-puffing arseholes" who have questioned whether the magazine's launch was the right move.
In a story published by AdNews yesterday, several industry figures, including Fusion Strategy managing director Steve Allen, expressed the opinion that Maxim Australia might struggle in the Australian market.
Nuclear Media managing director Michael Downs has fired back, telling AdNews: "It's funny that all day yesterday and today we've had praise from agencies, clients and media across the board with amazing feedback, but one or two old cigar puffing arseholes who are stuck in ‘70s are the ones who get their opinions printed.
"People say we are taking a risk. Like it's something we're unaware of. We're not that stupid, people. Everything's a risk. That's what makes life fun."
In response to the comments made by Downs, Steve Allen made the following remark: "I'm happy to be proven wrong, so I'll see you at the audits. Will you be auditing your circulation? will you be measuring your magazine's readership in Roy Morgan?
"Oh, and I don't smoke cigars."
Meanwhile, several advertisers have come out in support of Maxim Australia, including Roadshow Entertainment, Lonsdale, Hopscotch Entertainment and Canadian Club. Roadshow Entertainment business manager Toya Worsley said: "I have no doubt the publication will be embraced by the target audience and be a long-term success."
In yesterday's story, industry figures cited the struggling consumer magazine sector, and in particular the flat men's category, as reasons why Maxim Australia might have difficulty launching.
Have something to say? Send us your comments using the form below or
contact the writer at davidblight@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.