Diver Matthew Mitcham has been named as the most influential Australian Olympian on Twitter, ahead of popular personalities Cadel Evans and Libby Trickett.
TweetLevel, a program developed by PR agency Edelman, tracks influence based on an analysis of popularity, engagement and trust.
While Mitcham has 17,349 followers on Twitter, behind Evans' 182,196 and Stephanie Rice's 67,753 followers, he ranks higher on influence due to his higher level of engagement through prolific tweeting, retweets and replies.
Edelman director of brand and digital marketing Matthew Gain said: “Sheer follower numbers alone are not the only indication of an individual's influence on Twitter, the rate of engagement with your followers and how many Rts you generate all impact your influence.”
Mitcham won a gold medal in diving at the 2008 Beijing Olympics and the openly-gay athlete famously struggled to initially secure a sponsor following his victory. He will compete in London on 11 August.
The rest of the top 10 most influential Australian Olympians on Twitter are Trickett, Patrick Mills, Rice, Elizabeth Cambage, Melanie Schlanger, Evans, Eamon Sullivan, Joe Ingles and Anna Flanagan.
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