Match Media has been appointed to handle all media strategy, planning and buying for independent film distributor Pinnacle Films in a newly-created account.
Pinnacle Films released Drive and Larry Crowne to theatres in Australia and New Zealand in 2011 and its upcoming catalogue including Jobs, Hit and Run, Nim’s Island 2, The Expatriate and Welcome to the Punch. It aims to release 10 theatrical films per year.
Match Media was awarded the business following the work the agency has done with Pinnacle’s parent company, All Interactive, for the video game arm of the business.
“We were impressed with Match Media’s strategic thinking, knowledge of the digital landscape and how best to connect with potential audiences integrating new digital media with the more traditional,” said Sherard Kingston, managing director of All Interactive Distribution. “The calibre and proven results of Match’s experience within the video game sector was another deciding factor.”
Match chief executive John Preston said: “Pinnacle have a portfolio of really interesting titles each with varying target nuance and sales objectives. This provides Match with a strategic challenge that we love. I’m really pleased to extend our relationship with All Interactive into film distribution.”
Match's first campaign for Pinnacle launches 6 August with a multichannel roll out for Hit and Run's release.