People for the Ethical Treatment of Animals (PETA) in the UK has launched an irreverent new ad promoting the sexual benefits for men of being a vegan, showing proud males dancing with sizeable fruits and vegetables dangling from their pants.
The British spot aims to turn men off meat by showcasing the bedroom benefits of being a vegan, namely sexual stamina. Called 'Stay Firm and Fresh', the spot has been created to honour the upcoming global event, World Vegan Day.
It shows men of various ages proudly parading the size of their manhood, simulated by oversized eggplants, carrots and bananas. The actors are shown pointing at and thrusting their replica genitals to ensure the viewer can't miss the low-hanging produce dangling from their pants.
The animal rights organisation recruited UK agency Fallon, which created Cadbury's iconic Eyebrows and Gorilla campaigns, to make the ad.
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