Luke Waldren, CEO of grey Australia has left the agency group for a client side role. Michael Knox will take control of the Melbourne shop.
It is not yet known what position Waldren is taking up.
Knox, formerly executive creative director, will become the managing partner of Grey Melbourne. He will lead the Grey Group alongside Paul Worboys, COO of Grey Group Australia and head of Grey’s Sydney office.
Waldren joined Grey four years ago and took on the Ceo role in 2012.
Waldren said: “Grey Group is an amazing place filled with incredibly talented people, the best I have worked with. Although I will miss them greatly it’s now the right time to give someone else a go running the good ship Grey Group. I have always had an ambition to work client side and the offer I have accepted is a once in a lifetime chance. In Michael Knox & Paul Worboys, Grey Group Australia is in very good hands. I wish them only the very best.”
Nirvik Singh, chairman and CEO of Grey Group Asia Pacific said: “Michael is one of our best creative leaders and his appointment as managing partner of our Melbourne office is a cornerstone of the group’s strategy for the Australia market. He has proven himself as a strong creative leader who can take on business issues and I am confident that he will bring the office onto the next level. At the same time, I would like to thank Luke for all he has done over the past years he was with us. He has brought about a stronger focus on digital and innovation in our Australia offices and we had a good run together. He will be missed.”
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