Leo Burnett Melbourne leads 31 agency finalists for the Australasian Promotional Marketing Association (APMA) Star awards.
The Melbourne agency was been shortlisted eight times for its Slurpee 'BYO Cup Day' and Giant Bicycles 'Everyday Rider Sponsorships' campaigns.
Leo Burnett Sydney, Creative Activation and Integer Australia have the second highest number of finalist entries with six shortlisted each while Apollo Marketing Australia followed with five finalists. The Marketing Zoo, Arc World Wide and One Green Bean all had four.
Other finalists include 30thirty, Apollo Marketing New Zealand, BCM, BD Network, Below The Line, Captiv8, Chieftain Communications, Daisy Ideas/Host, Digital Stampede, Evocatif, Gloria Jean's Coffees, Graffiti Group, IdeaWorks, Iris Sydney, ISS Marketing, Loyalty New Zealand, Momentum Worldwide, Pacific Highway Marketing Communications, Pulse Communications, The Works, Traffik Marketing, Tribe Marketing and Urban.
Staff from The Marketing Zoo, ISS Marketing, Creative Activation, Evocatif and April5 have been shortlisted in the Young Achiever in Account Service category.
The Young Achiever in Creative category has finalists from 31st Second, Traffik Marketing, Integer Australia and The Marketing Zoo.
APMA Star judge and IMI International director Justin Axford said: “Promotional marketers in Australia have been fats movers to take advantage of new technologies and ways of reaching, interacting and engaging with consumers over the years.
“The awards reflect how marketers have harnessed the power of technology to produce promotional campaigns that are new and different, exciting and easy for consumers to participate in, and which are ultimately driving some outstanding results for clients.”
The award ceremony will be at held at The Ivy in Sydney on 28 June. APMA falls under The Communications Council's umbrella.
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