Bread brand Lawson's hilarious new campaign has taken the mediocre sandwich genre to new heights. The recently-launched online campaign offers freshly baked tips to baby boomers dealing with stay-at-home adult kids. Australian comedian Trevor Marmalade fronts the six spot YouTube series, which was created by Publicis Mojo Auckland.
Part one of 'How To Get Your Kids To Move Out' shows Marmalade and his rotund wife bearing their behinds for naked yoga, parading their doughy buns to their disgusted son. Part two, however, smears a sticky layer of amusing erotica onto our screens with the costume-clad parents enjoying titillating time on the lounge room couch.
The campaign's tagline is 'Be generous to yourself', and covers additional topics like the perks of having more money and the freedom to renovate sans-kids. It is aimed at baby boomers who are internet savvy and use Facebook and YouTube.
While it may not have a huge amount to do with bread, at yeast they're having some fun.
What do you think of the campaign? Let us know your thoughts in the comments below.