Lara Bingle finale hampered by Olympics

By By Wenlei Ma | 8 August 2012

Ten's Being Lara Bingle finale was further impacted by Nine's Olympics coverage last night, down 80,000 viewers from last week and 300,000 below the series average.

The reality series attracted 387,000 metro viewers last night, according to preliminary overnight figures from OzTam. Last week, the show garnered 463,000 viewers while the series average has been 678,000 throughout its run. Being Lara Bingle has been commanding an average of 191,870 video streams online each week.

MasterChef All Stars was watched by 773,000 people, on par with the numbers the cooking show has been generating throughout the Olympics broadcast.

Nine's London Olympics coverage saw 1.74 million people tuned in during the evening segment and 1.66 million during the early evening portion. Foxtel commanded 584,000 viewers in prime time.

Seven's Winners & Losers attracted lower than average numbers, 845,000 viewers, but is steady against the previous week's 843,000 people. Similarly, Once Upon A Time held its numbers week-on-week with 769,000 people tuned in.

Other top 20 programs yesterday were Nine News, Seven News, Today Tonight (Seven), A Current Affair (Nine), Home and Away (Seven), ABC News, Ten News, Deal or No Deal (Seven), The Project (Ten), 7.30 (ABC), Foreign Correspondent (ABC), QI (ABC) and Three Men Go To Scotland (ABC).

Across the main channels, Nine won the night with 38.2% of audience share, followed by Seven with 18.1%, Ten with 11.5%, the ABC with 9.5% and SBS with 3.8%.

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