Christchurch and Canterbury Tourism is on the hunt for an Australian creative agency to encourage Australians to visit New Zealand again, a year on from the devastating earthquake.
The 6.3 magnitude earthquake killed 185 people and caused extensive damage to Christchurch, the nation's second-largest city.
“Australia is by far our largest visitor market,” said Christchurch and Canterbury Tourism chief executive Tim Hunter. “We need travellers to understand that our city is re-energising and has some wonderful activities to offer. We believe that an Australian agency can help us deliver our messages in the right way."
Hunter said it would be a "challenging brief" but that with the "right mixture of energy, creativity, humour and passion [we] will get travellers back across the ditch".
“We are a small but passionate organisation with a budget obviously facing financial pressures right now, but we recognise the importance of the Australian market in revitalising our city,” he said.
Expressions of interest close at 5pm Friday 20 April.
Follow @AdNews on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at alexandraroach@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.