Kitchen Aid, White Wings and the Great Australian Bake Off, yum

By AdNews | 10 July 2013
 

Who wants a Kitchen Aid stand mixer? Go on, you know you do. That shiny paragon of kitchenware for anyone who's ever baked anything. White Wings is running a Facebook comp to coincide with its tie-up with The Great Australian Bake Off.

Baking a cake? Or scones? Or a peanut butter swirl fondants? Yeah, that last thing really exists. The Facebook competition asks people to enter images of their own sweet concoctions.

Anyone who's 'liked' the White Wings Facebook page can vote on the entries and the winner, obviously, pockets the prize of the Kitchen Aid mixer.

White Wings is also currently the sponsor of Nine's The Great Australian Bake Off which debuted to 1.11 million metro viewers last night. The competition was designed to coincide the brand's sponsorship of the program.

Since its launch a week ago, it's had 70 entries and 700 votes. The Facebook page currently has 1,342 'likes' and it appears to have only been established mid-June.

The competition app was built by STW digital agency Bullseye.

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