KFC Australia has launched a campaign fronted by Good Charlotte's Benji and Joel Madden, in a bid to celebrate what it means to have a "good time" in Australia.
The 'Good Times' push will see the brothers front a series of television and online spots, and is being heavily promoted via the fast food giant's Facebook page and offical website. It will be supported by experiential activations and behind-the-scenes footage.
The campaign asks consumers to provide Joel and Benji Madden with inspiration to write a song that expresses what a "good time" means in Australia. KFC Facebook fans will be invited to comment and vote on the content.
The final song will be performed live at next year's KFC International Twenty20 cricket match, held on Australia Day (26 January 2013). It will also be available to KFC's Facebook fans on a day early on 25 January.
It kicked off last night at a music event which saw the duo perform the song Jimmy Barnes song 'Good Times' with the local rocker himself.
Joel Madden became a well-known figure throughout 2012 for his involvement with Nine's adopted US reality format, The Voice.
KFC Australia chief marketing officer Nikki Lawson said in a statement: “As someone who has recently moved to Australia, I’m always in awe of the amazing and wonderful experiences this country has to offer. Over the last few years, fun seems to have been put on hold and we want everyone to rediscover and enjoy the everyday moments and things that make being in Australia ‘So Good’.
“KFC is encouraging Aussies to help inspire Joel and Benji, by sharing what it means to have a good time in Australia. People with access to Facebook will be able to visit our page and share their inspiration by submitting a video, story or photo to the Good Times Gallery.
“There’s loads of things that make Australia great, spending time with your family or mates, being at the cricket, eating delicious food or enjoying good tunes. We felt this was a great opportunity to team up with Joel and Benji, who like us, love having a good time and enjoy our great tasting food."
It was created by a host of agencies, with creative done by Ogilvy Sydney, media by MediaCom, branded entertainment by Ensemble and PR by Edelman.
What do you think of the campaign? Let us know your thoughts in the comments below.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your
comments using the form below or contact the writer at amykellow@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.