Jetstar is not all about price. It may be a low-cast carrier but the airline is celebrating its 10th anniversary by shouting about more than its low prices.
Ads claim 'low prices are just part of the story' of how the brand “revolutionised” air travel for Australians.
It wants to highlight the “ingenious” travel options it offers Australians so they can “travel smarter.”
The TV, press, outdoor and digital campaign, which features genuine Jetstar staff, launches this week.
Jetstar, part of Qantas, flies to 60 destinations in the Asia-Pacific region.
David Koczkar, Jetstar group chief commercial officer, said the brand wants to “share more about itself” and go beyond price messaging.
He said: “We exist to help Australians connect with their loved ones, their jobs, their holidays, and their dreams. In the low fares market, Jetstar is a brand with a true commitment to providing choice and leading service to customers and challenges the industry norms by reducing airfares in every market it enters. From day one, we’ve been driven by an entrepreneurial spirit, always looking for new and better ways to make travel more accessible, more enjoyable with more product choices than ever before.”
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