Jeff Goodby coming to the Caxtons

Famed ad man Jeff Goody will attend the 2012 Caxton Seminar and Awards event as an international keynote speaker, joined by his business partner Derek Robson.

Goodby is the co-founder and chairman of renowned ad agency Goodby, Silverstein & Partners, while Robson is the managing partner of the business.

Caxton Committee chairman Justin Drape said: “It will be an absolute honour to have Jeff and Derek share their stories with the audience this year. When it comes to storytelling on behalf of brands, there aren’t many people in the world who are more qualified.

“It’s about as compelling a reason you could think of to attend this year’s Caxtons … along with the fact that it’s going to be set on a tropical island.”

Goodby also addressed the Caxtons in 2007.

The Caxton Seminar and Awards will be held from Friday to Sunday, 12-14 October, at Hamilton Island in the Whitsundays.

To download delegate registration forms for the event, click here.

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