Ikon bolsters digital leadership in Sydney

STW media agency Ikon Communications has boosted its digital leadership team with the promotion of David Thanisch and Sandra Wee to Sydney digital directors.

Thanisch and Wee has joined the now 10-strong digital directors team. Thanisch has been with the agency for two and a half years while Wee has been at Ikon since 2008.

Thanisch has been given the responsibility of developing training and knowledge for the agency and its clients. Wee will focus on the agency's specialised digital services and connecting them to the wider agency.

Ikon national digital director Ellie Rogers said: “Our senior digital team is now deeply specialised and highly organised to ensure that between us we have this digital thing covered. I believe that organisations who invest the time, and effort into learning and developing in this digital age will see the rewards with creativity and innovation, so Dave's primary focus will be around developing and delivering education programs to our people and to our clients.

“Our specialised services of search, mobile, technology, data and social are now headed up by vertical heads with a team of 41 people who focus on these critical opportunities for clients. Sandra will ensure that these services are tailored for each client's unique needs and integrated appropriately into our wider agency teams.”

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