Interactive Advertising Bureau chief executive Paul Fisher has extended his contract, remaining in the role until at least June 2014.
Fisher, previously national sales director at News Digital Media, was appointed the inaugural chief executive office of the IAB in July 2008.
“The Board is delighted to re-appoint Paul as CEO of IAB Australia,” IAB chairman Tony Prentice said. “He has achieved a great deal in the last four years and this knowledge, along with the stability of his extended tenure will enable the IAB to focus on influencing and accelerating the key drivers which will ensure the online advertising industry continues to grow at double digit rates.”
As IAB chief, Fisher has overseen the many projects, including the establishment of four industry councils which standardised online audience measurement.
“The IAB has achieved a lot, yet much more work lies ahead,” Fisher said, “I am very happy to have the board’s support as the IAB enters into another key expansionary period. We need to work with marketers to raise their awareness, educate and train them about how to reach, engage and influence their customers in the digital world. The industry needs standards, guidelines, and a coherent approach to sustaining its spectacular growth.
“The IAB plays a vital role in these activities and I am excited that I have the chance to continue to drive the growth of both the IAB and the broader industry. We have an ambitious plan for the next two years to build on the IAB’s foundations and to expand into the important issues of industry self-regulation and also mobile advertising.”
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