Japanese car brand Honda has put its creative account out to pitch, with incumbent Draftfcb put on alert.
While the car brand has remained tight-lipped about the pitch process, a source close to the company has confirmed the pitch is underway.
AdNews understands the pitch has already kicked off, but it is not clear which agencies are competing for the business.
The review does not include Honda's media account, which is handled by ZenithOptimedia.
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