Holding companies powering as WPP keeps growing

By By David Blight | 31 August 2012

In the face of wider economic turmoil, marcomms holding groups are continuing to buck the trend, with WPP seeing solid growth in the first half of 2012.

The world's largest global holding group, which owns agencies in Australia including GroupM agencies, Ogilvy, JWT and Y&R, saw just under £5 billion in revenue, up 5.5% on last year.

The company's headline earnings before interest, taxes, deprecation and amortisation (EBITDA) increased 10% to £692 million pounds.

The results have continued a trend which has seen global marcomms holding companies report relatively positive figures, despite wider economic turmoil.

A recent report from online research publication Marketing Services Financial Intelligence claimed the world's largest publicly listed holding groups saw combined revenue surge 8.1% last year.

Meanwhile, the world's second largest marcomms group Omnicom saw earnings grow in the second quarter of 2012, while the third largest Publicis also saw growth.

The fourth largest Interpublic was the first of the big four to report a drop in second quarter profits.

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