Health brands like Dettol most trusted

By By David Blight | 25 July 2012

In the Reader's Digest brand trust survey, first aid product Dettol has emerged as the nation's most trusted brand, with six of the top ten products in the first aid or health category.

The top ten is dominated by health products, as well as chocolate and breakfast brands.

According to Reader's Digest's 'Australia's Most Trusted Brands of 2012' study, the top ten most trusted brands in Australia in order are: Dettol, Band-Aid, Panadol, Cadbury, Colgate, Elastoplast, Lindt, Betadine, Uncle Toby's and Kellogg's.

Australian Reader's Digest editor Sue Carney said: “In uncertain times, it's the brands which continue to offer quality and substance that hold our trust. They have a long history of being steadfast and safe, which makes them a hot property in modern day Australia.”

Bunnings topped the 'Australian Icon' category, knocking out Dick Smith and Vegemite.

Meanwhile, Toyota was named as the most trusted car brand, Woolworths and Safeway were named as most trusted supermarket brand and Sony was the most trusted TV and home entertainment brand.

The results come from an online survey with 2,468 Australians.

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