Health brands like Dettol most trusted

In the Reader's Digest brand trust survey, first aid product Dettol has emerged as the nation's most trusted brand, with six of the top ten products in the first aid or health category.

You need to be a paid subscriber to see this article in full

Subscriber log in here:

latest issue

In the latest issue

* Audi's Kevin Goult
* Omni-channel strategy
* Bill Woods

Subscribe »

latest comments

9:02AM "Customer Loyalty is multi-dimensional. I have an Everday Rewards card so I shop there when I needed to top up..."
OddsEvens on Coles trumps Woolies in lo...
2:57PM "Finally. Some sensible thinking around big data. John Hegarty said it all recently in Ad Age "It's because I'..."
Kate Richardson on AAMI, GIO: 'Too muc...
6:19PM "Cume figure or average audience! That's the question here."
DTM on Son of Singo blasts radio report...


jobs»