Headspace seeks creative agency after Draftfcb closure

By By Wenlei Ma | 7 September 2012

Youth mental health organisation Headspace is on the hunt for a new creative agency, after its agency of record Draftfcb Melbourne revealed it was shutting its doors due to the loss of Honda. 

Headspace has been working with Draftfcb for the past 18 months to develop national awareness campaigns to promote mental health and wellbeing issues, including a push which launched in April this year.

Headspace head of corporate affairs Elisabeth Tuckey said: “We're now looking for a new agency in Melbourne to work with us on the second phase of this national campaign. The next stage includes developing and tailoring it to a range of audiences, including Aboriginal and Torres Strait Islander young people, parents and culturally and linguistically diverse audiences.

“Being a not-for-profit organisation, Headspace is looking for an agency that's willing to work collaboratively and is passionate about improving the health and wellbeing of young people across Australia.”

This week, Draftfcb announced it would shut the doors on its Melbourne operations after it failed to retain its largest client, car brand Honda, in a pitch.

The Honda creative account went to Leo Burnett Melbourne.

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