Havas Worldwide, the rebranded EuroRSCG, has appointed Saatchi & Saatchi executive director Alex Carr as its new Sydney managing director.
Carr is currently Saatchi & Saatchi Sydney executive director, a position he has for six years. He has also worked with major clients including P&G, Land Rover, Optus, Sony, Lion Nathan, Vodafone and Tourism Australia.
Carr will start on work on 1 November as Havas Worldwide Sydney's managing director.
Havas Worldwide chief executive Anthony Gregorio said: “We are delighted to attract someone of the caliber of Alex to join Steve and Phil and help continue the momentum of the agency in Sydney. He’s got first class credentials at top agencies with a wealth of quality brand experience. Plus, he’s a super nice bloke.
“This is an exciting time for the agency as we grow and embrace change. We have produced some great work this year for clients like the Doug Pitt 'Fair Go Bro' campaign for Virgin Mobile and 'No more bad photos' for Sony.
"Our recent new business wins include Peugeot and Virgin Mobile, and we won four Cannes Lions at this year’s awards, equal 4th in Australia. Now with the name change of the agency, this is the beginning of the next chapter."
Carr added: "I can't wait to join an agency that has real momentum. Havas Worldwide is producing a mix of modern, collaborative creative work that is working its socks off. I am sure that together with Ant, Steve and Phil we can continue to excel in 2013 and have a bloody good time doing it. I'm really looking forward to meeting the wider agency and getting stuck in."
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