A trailer for video game Call of Duty starring Robert Downey Jr and Jack Black has topped this week's AdNews Viral Video Chart, boasting 19.5 million YouTube views and a massive social media share rate.
The live-action trailer promotes Call of Duty: Black Ops 2 and features actors including Robert Downey Jr and Jack Black, and a host of internet gaming stars. Called 'Suprise', the spot has been directed by Guy Ritchie and has been viewed 19.5 million times on YouTube. The action-packed promo has also been shared 123,426 times on Facebook and 21,719 times on Twitter.
Click here to view the chart.
In second place was Air New Zealand with its new hobbit-themed safety in-flight video, starring director Peter Jackson and the cast of the forthcoming Hobbit movie. The spot is part of a two-year global marketing tie-up with the film francise.
It has over 7 million views on YouTube and has been shared 217,351 times on Facebook and just over 21 thousand times on Twitter.
An ad for Samsung's Galaxy S III mobile phone, which references sex tapes to promote its video-sharing capabilities, took out third place. It's been viewed 9 million times on YouTube, but despite this number being higher than Air New Zealand, its share rate was low with only 7 thousand times on Facebook and 1.4 thousand times on Twitter
Pepsi Max's next instalment in its 'Uncle Drew' story was the next highest-rating video on the chart. It stars NBA players Kyle Irving and Kevin Love dressed as old men, challenging a group of unknowing basketball players to a game. It has been viewed 1.7 million times on YouTube and been shared 28,400 and 11,191 times on Facebook and Twitter.
Other brands to feature on the chart were Xbox, Harvey Norman Australia, EA Games Australia and Altina Energy.
The AdNews Viral Video Chart ranks Australia's most popular brand-funded videos based on a combination of views and natural sharing.
The chart is updated every two weeks based on data from YouTube and sharing activity on Facebook and Twitter. Note that the chart shows total views, not the number of views generated in the past fortnight, so entries with a higher number of cumulative views may appear lower down.
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