Insurance company GSA is leading the AdNews Challenge Fundraising Chart with over $6,000 raised for Un Ltd, battling against competitors including Paykel Media Company and Maxus.
General Security Australia Insurance's first team (GSA) has raised $6,010 ahead of next month's fitness challenge, claiming first place on the AdNews fundraising chart. The company's second and third teams also made the Top 10, raising $600 and $400 respectively.
Paykel Media Company has taken out second place with $650, followed closely by Maxus with $605. The AdNews Addicts have raised $535, while Brooklyn Next has collected $455.
Other companies to make the Top 10 Fundraisers were Charterhouse Digital Media with $265 and Hourigan International with $231.
All of the money raised will be donated to charity partner Un Ltd, formerly MAYDAY, which aims to enhance the lives of disadvantaged and underprivileged youth. The charity will also receive 10% of every ticket sold.
The fitness challenge will take place on 18 November and incorporates 14.6 kilometres of Sydney harbour foreshore scenery, offering cycling, running, swimming and kayaking legs. Entrants can compete as an individual or as a team of four.
The event's supporting sponsors are Adconion, Clemenger BBDO, Women's Fitness, MediaCom, MCN, Mi9, Network Seven, Fairfax Media, Men's Fitness, Mindshare, The Daily Telegraph and Maxus.
The program's associate sponsors are 2XU, Adstream, Southern Cross Austereo, Euro RSCG Australia, Hourigan International, ICUR, M&C Saatchi, Powerade, Paykel Media and Whybin TBWA. The industry body partner is the Australian Association of National Advertisers.