Smart TV platform Google TV arrives in Australia from Thursday for the first time through a partnership with Sony.
Google TV, which originally launched in October 2010 in the US, will be available with the sale of Sony's Bravia TV range. Sony's Internet Player with Google TV will be available for a limited time online and in stores.
"There's smart, and then there's smartest – and that's what we think Google TV offers consumers who want the ultimate connected, big screen experience at home," Carl Rose, managing director of Sony Australia and New Zealand, said in a statement.
"With the combination of the superb picture quality of our Bravia TV range and our Internet Player with Google TV, we will give digital entertainment lovers a new understanding of what's possible in today's living room – and tomorrow's. Combining Sony's strength in TV and Google's power in web, we are truly proud to be the first Google TV partner in Australia."
Viewers of the service will be able to search for anything through Google Chrome and will have access to sites, such as YouTube, as well as the Sony Entertainment Network. Australia will be the first market to access Google TV outside of the US.
Emerging technologies such as smart TV are seen to be a threat to traditional forms of broadcasting including free-to-air and pay TV.
Follow @AdNews on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at firstname.lastname@example.org