Google has partnered with Australian electronic duo The Presets to produce what may be the very first six sided music video.
Using the Google Cube, technology that was first created by Google's Sydney Creative Lab, The Presets have launched the music video for their latest track No Fun in what Google call “an awesome and mind-bending way.”
This is the first time that the technology has been used, with the Australian duo being the first adopters of the Cube.
The music video was directed and produced by Barnaby Roper (David Bowie, Kanye West, Banks) and Black Dog Films and can by viewed on the Cube with each of its six sides streaming a different audio and video iteration of the track.
The track launches in a campaign created for Google Play by M&C Saatchi Sydney, with web development done by Potato London.
The campaign, debuting The Presets’ new track will roll out online with rich banners that feature an interactive Cube ad, built using Doubleclick Studio and HTML5.
Get lost in the Cube for yourself here.
Watch the behind the scenes video of how No Fun was created using the Cube below.
Credits:
Client: Google Australia
Creative Agency: M&C Saatchi/LIDA
Web Development: Potato
Film: Black Dog Films
Media Agency: PHD Australia
Universal Music/Modular Records
‘No Fun’ was written and produced by Julian Hamilton and Kim Moyes in Sydney’s inner west
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