Gillard, Abbott get saucy in new beef campaign

By By Amy Kellow | 9 July 2012

Feuding foes Julia Gillard and Tony Abbott are ditching their frosty exchanges for ones of a cosier nature in the latest campaign for Meat and Livestock Australia (MLA).

The television spot, shot outside Canberra's Parliament House, shows a group of chefs barbequing and preparing meals of beef. The duelling pollies debut moments later as giant hot air balloons, rising above the Australian flag to share what can almost be described as a 'kiss', surrounded by scores of heart-shaped balloons.

The new ad assault forms part of the MLA's current 'Beefgiving Season' campaign and focuses on 'Beefgiving Day' on 14 July, where people are asked to warm their relationships with family and friends by sharing hot meals of beef.

The campaign, created by BMF with production by Cutting Edge, encompasses television, print, out-of-home and online executions, and is supported by activity on the 'Nothing Beats Beef' Facebook page.

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