Search marketing agency FirstClick has acquired MediaMax and added Medibank, Fuji Xerox and Amaysim to its client roster.
As part of the acquisition, search agency MediaMax founder James Tait will join FirstClick as client services director. MediaMax clients include STA Travel and Schering-Plough.
FirstClick chief executive Grace Chu said: "We saw a fantastic opportunity to expand our reach into the travel sector by acquiring MediaMax. Not only are the MediaMax clients strong, premium brands but the MediaMax team, headed up by James Tait, allows us to grow our team rapidly and to an extremely high standard."
FirstClick has been appointed by Medibank, Fuji Xerox and Amaysim to handle search marketing campaigns.
Chu said: "I'm thrilled with the rate of growth FirstClick is experiencing. We're really excited to be working on such strong brands that are committed to leading the way in search marketing."
FirstClick clients include ANZ, realestate.com.au, News Digital Media and Seek.
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