Finger Cleaner into final five

By AdNews | 6 January 2014
 

One Australian semi-finalist has made it into the final five in Doritos' annual Crash the Super Bowl competition, with Sydney creative Tom Noakes in the running to take home $1 million in prize money.

The winner of the competition will see their ad played during the Super Bowl on 2 February and will have the opportunity to work with Marvel Studios on the set of The Avengers: Age of Ultron.

The final phase of the competition is determined by voting, which runs until 29 January, with individuals able to vote once per day for their favourite.

It's the first year the popular crowd-sourcing competition has been opened up to global entries. Noakes' 'Finger Cleaner' spot was an early fan favourite, going viral on social media sites such as Reddit.

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