Final Campaign Palace ad hits the market

By David Blight | 19 October 2012

The summer campaign for the NSW Rural Fire Service has rolled out, and will go down in history as the swan song for The Campaign Palace.

Reed Collins, the former chief creative officer of the now-defunct agency brand, sent the campaign through this morning, saying the work is the “last 'campaign' from The Campaign Palace”.

The outdoor, newspaper, radio, social media and television campaign has already begun rolling out, with television spots to launch on 28 October.

Collins said: “I am fortunate to have been able to see this project through as it was intended. And hope that it really does get people thinking and to change their behaviour in the coming months.

“A lot of very talented people have contributed to this work, the last ‘campaign’ from The Campaign Palace. A pretty good note to end on, I feel.”

The troubed WPP agency folded into JWT in June, but the agency's brand name was dropped.

The Campaign Palace had been floundering after a range of high-profile staff departures and client losses, including Westpac, Target, Quit Victoria, Bonds and Domino's.

NSW RFS group manager corporate communications Anthony Clarke said: "For the past three years, we've run the Prepare Act Survive awareness campaign. This fire season is shaping up to be a difficult one so it was important we got the message out clearly that now is the time to prepare.

"Most people know they should have a plan for what to do during a fire but sadly many people fail to plan for one. This campaign is a real opportunity to influence public safety and it's been great to develop, refine and now deliver probably the biggest bush fire safety campaign across the country this season."

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