Fairfax has launched the Fairfax Business Network (FBN) to provide a cohesive unit to advertisers seeking to reach a business and finance audience.
The properties which come under the FBN umbrella include The Australian Financial Review, BusinessDay, MySmallBusiness, BRW, Executive Style, Money, Smart Investor, Money Manager, Trading Room, InvestorSmart and ASX.
According to Nielsen figures supplied by Fairfax, combined the assets reach an online audience of 2.12 million people monthly.
FBN is designed to appeal to three demographics: corporate executives, personal wealth builders and small business owners. The offering works in a similar way to Fairfax Women's Network.
Financial Review Group chief executive and publisher Brett Clegg said: “The strength of the brands within the Fairfax Business Network's audience makes its portfolio of brands one of the most compelling advertising propositions available for the business and finance market.”
Fairfax Metro Media chief executive Jack Matthews said: “The Fairfax Business Network has been created to give our advertisers one easy gateway to engage with our audience through multiple platforms, across our extensive portfolio of business and personal finance brands.
“It offers a powerful proposition for our clients wanting to reach a large audience of affluent and financially savvy Australians. The Fairfax Business Network allows advertisers to align themselves with the leading business news and information in the country.”
Contributors in the network include Ross Gittins, Adele Ferguson, Tony Boyd, Jennifer Hewett and Mark Bouris.
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