Fairfax moves to 'next phase' of sales integration

By By Wenlei Ma | 17 January 2013
Fairfax Metro Media commercial director Ed Harrison has unveiled the next phase of his sales team's development.

Fairfax has restructured its sales operations including the consolidation of print and digital ad strategy, and the promotions of key staff including Paul Sigaloff.

Under the changes, national agency sales director Paul Sigaloff, who joined Fairfax in August, has been elevated to national sales director. He will now also be responsible for direct sales.

The Canberra Times' sales team will be integrated into the national team with its group sales manager, Kylie Dennis, to report to Sigaloff.

Director, print ad strategy and operations Sarah Keith's remit has been expanded to include digital ad strategy. She will take on responsibility for sales analytics and inventory management across all platforms.

Director of FX, Sev Celik, has been tasked with leading a new approach to client relationship development in the new role of general manager, key accounts.

Fairfax Metro Media commercial director Ed Harrison said: “It's now 18 months since we moved to an integrated sales structure. This new way of doing business is proving hugely successful and we're picking up market share against all our nearest competitors.

“With both employee engagement and customer satisfaction at an all-time high, we felt the time was right to take things to the next phase.

“I'm fortunate enough to have incredible strength in depth in my management team and these changes make the most of the skills in this group.”

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