Facebook launches live streaming with SBS and Socceroos

By AdNews | 16 May 2014

Facebook has partnered with official football broadcaster SBS and the Socceroos to bring its first live streamed content to the Australian market.

The event on 20 May will give football fans the opportunity to interact with the Aussie squad and ex-socceroo striker David Zdrilic ahad of the Brazil World Cup. Fans can post questions for the team via the SBS Facebook page.

The network has been experimenting with live-streaming bespoke content and has run activity overseas including activity with David Beckham, who hosted a digital book signing event to launch his book in the UK.

Facebook claims the 2014 World Cup will be "the biggest social media event the world has ever seen" and claims football fans are highly engaged in the platform posting more photos, messages, comments and videos than average users.

William Easton, Facebook Australia's managing director, explains that sport is becoming one of the most talked about topics on Facebook, allowing athletes to engage with fans more.

"This is a unique opportunity for Facebook's 12 million Australian users and 3.4 million soccer fans to get close to the Socceroos and ask them the burning questions ahead of the World Cup," he said. 

SBS will broadcast the 2014 FIFA World Cup Brazil from 13 June to 14 July.  Toby Forage, executive producer for SBS Sport Online, said: “Connecting the Socceroos with their fans through Facebook is an important first step in our coverage of the World Cup, and we’re delighted to be bringing another unique event to Australia for the first time.”

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