Everybody Dance Now soft on debut

By By Wenlei Ma | 13 August 2012

The last evening of live Olympics coverage commanded just 1.5 million viewers for Nine, while Ten's Everybody Dance Now premiered to less than 600,000 people.

Sunday's early evening segment of the Olympics drew 1.45 million metro viewers, according to preliminary overnight figures from OzTam. The evening portion was watched by 1.30 million people and the late night broadcast by 555,000 people. Foxtel had 342,000 viewers tuned in during prime time.

On Saturday, the most watched segment on Nine was the early evening portion with 1.39 million viewers while Foxtel attracted 341,000 people during prime time. On Friday, the evening live broadcast was viewed by 1.24 million people while Foxtel had 380,000 viewers during prime time.

Nine News was Sunday's top ranked program with 1.68 million viewers.

Ten's new competition series Everybody Dance Now debuted to 598,000 viewers in its confirmed time slot last night. The Sarah Murdoch-hosted show features American singers Jason Derulo and Kelly Rowland. Ten said the program was number two in the 18 to 49 and 16 to 39 demographics.

A Network Ten spokesperson said: “Everybody Dance Now was clearly impacted by the final night of Olympics coverage, but we are very happy with the look, feel and tone of EDN. You cannot judge a program by one night's ratings.”

MasterChef All Stars held steady with 779,000 viewers.

Seven's penultimate episode of Once Upon A Time garnered 883,000 viewers. The finale will air tonight.

Other programs in the top 20 were Seven News, Sunday Night (Seven), Grand Designs Revisited (ABC), ABC News, Dream Build (ABC), Agatha Christie's Miss Marple (ABC), NRL (Nine), Ten News, Alice in Wonderland (Seven) and The Sunday Footy Show (Nine).

Across the main channels on Sunday, Nine won the day with 31% of audience share, followed by Seven with 18.9%, the ABC with 14.3%, Ten with 11.9% and SBS with 4.6%.

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