The latest monthly EMMA data from The Readership Works showed little movement in newspaper print and online audiences. Figures for regional publications were released for the first time.
The total audience (combined print, online and tablet numbers) swayed marginally either way with The Adelaide Advertiser, Canberra Times, Courier-Mail, The Daily Telegraph, Herald Sun, The Mercury, Sunday Times and the West Australian in the plus column.
The Australian Financial Review, Sunshine Coast Daily, The Sydney Morning Herald, The Age and The Australian declined ever so marginally in the 12 months to August 2013 compared to the 12 months to July 2013.
“The EMMA data is showing what the publishing industry has been seeing for some time – audiences are stable and embracing and consuming content across platforms,” said The Newspaper Works chief executive Mark Hollands.
The Newspaper Works research and insight manager Simon Baty said: “The movements in the monthly numbers tend to be smaller because we are simply looking at incremental change from the previous EMMA numbers, rather than year-on-year.”
Click on the tables to download the full report.
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