Digital consumption of newspaper products continues to bolster overall readership according to the latest monthly release of Emma (Enhanced Media Metrics Australia) data.
According to the data total digital audiences have grown by 13.5% over the eight months from the first Emma data release in June, 2013, while the print audience declined 5.2% over the same period.
Total readership of newspaper media remains at 16.2 million people a month, representing 93% of the population aged 14 and over.
In addition, print readership still accounts for a significant proportion of total consumption of newspaper media, at 14.7 million people, or 84% of the population aged 14 and over.
Findings from Nielsen Online Ratings, combined with Emma data on mobile and tablet users, highlights double-digit audience growth across a range of titles.
These include three of the major News Corp Australia metropolitan newspapers, the Courier-Mail, up 51%, The Advertiser, up 37% and Daily Telegraph, up 35% over the eight months from June 2013. Among major regional titles the Sunshine Coast Daily was again the star performer, jumping 37%.
The Australian’s digital audience also performed strongly, rising by 16%, while The Sydney Morning Herald was up 12% online.
Each monthly Emma report features 12-month rolling data with cross-platform audience figures, readership of all titles, comprehensive consumer profiles and product data, plus fused Nielsen Online Ratings data.
See the data for yourself below: click on the tables to download them.
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