EMMA data suggests online growth for News and Fairfax eclipses paper losses

By Brendan Coyne | 5 September 2013
 

Latest EMMA newspaper readership data by Ipsos for the Readership Works shows a a mixed picture compared to initial figures published last month. Across print, most titles are marginally down. But those dips are far outweighed by increases in web visitors for most mastheads.

Virtually all titles covered by the lastest survey were found to have significant increases in web visitors, with The Australian notching up double digit growth (13%) on EMMA figures presented three weeks ago. While print readers declined by 66,000 almost double that number (116,000) was added to its online tally.

The Daily Telegraph's web vistor numbers were 8.3% higher in the rolling 12-month average to July 2013 than to June 2013, the data suggested. Those numbers are based on Nielsen Online Ratings which are fused into the Ipsos-sourced survey data.

Web visitors at the Sydney Morning Herald increased 9% while the Adelaide Advertiser's visitor numbers were up 12%. Other newspaper websites showed incremental gains or marginal dips. Claculations for the Sunday Times suggested the largest online drop, down 9%.

Total readership across most titles increased, the survey data implied.

There were no significant gains or losses for the newspaper inserted magazines category. Most publications were marginally down from the last report.

See the tables below (click to download).

See how it all stacks up against last month's figures, plus Roy Morgan's, here.

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