Eftpos to part ways with M&C Saatchi

By David Blight | 5 February 2013
Eftpos has parted ways with its creative agency M&C Saatchi.

EXCLUSIVE: Eftpos and its creative agency M&C Saatchi are set to part, with a creative pitch already underway.

While the agency and the brand had not provided comment at the time of writing, numerous industry sources have confirmed the pitch is in its early stages.

AdNews understands M&C Saatchi's contract with Eftpos has not yet finished, but will end in the near future.

M&C Saatchi will not be repitching for the account.

The most recent major campaign the agency executed for Eftpos was the Giveback campaign, released in November last year.

Eftpos' media agency is Razor.

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