Dulux enlists Visual Jazz Isobar

By AdNews | 18 April 2013
Dulux's campaign website for its partnership with Melbourne Fashion Festival was created by VJI.

Paint brand Dulux has appointed Visual Jazz Isobar as its digital partner to drive digital strategy and projects for the brand.

VJI was appointed last year after a pitch. The first work included a campaign in celebration of Dulux's partnership with the L'Oreal Melbourne Fashion Festival.

For the campaign, Dulux leveraged its tie-up with the fashion festival to introduce its new season colours. The website featured content involving designers Camilla and Kirrily Johnston.

Dulux marketing manager Lisa Madigan said: “We are really pleased with the way Visual Jazz Isobar has been able to support and enhance our marketing efforts. There have been some great successes so far and we have been very impressed with the results of the L'Oreal Melbourne Fashion Festival campaign.”

Visual Jazz Isobar managing director Konrad Spilva said: “We love Dulux's approach to marketing and their willingness to progress their digital offer. They take a really different view on the paint market with initiatives like the LMFF partnership and we look forward to implementing more great campaigns as part of our ongoing strategy.”

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