Theme park brand Dreamworld has recruited
SapientNitro as its creative agency as it looks to refresh its
image.
Dreamworld has rolled out a 'Dreamworks' precinct
within the park which features characters and rides from the famed
animation studio such as Shrek and Po the Panda. The park hopes it
will broaden its appeal to families.
SapientNitro will develop
a new brand platform and refocus the brand around the experience of
visiting Dreamworld. Brisbane agency Junior has previously worked
with Dreamworld.
Dreamworld general manager marketing Kathryn Valk
said: “We chose SapientNitro to develop our new brand platform
based on their expertise in translating the value of brand into the
customer experience. SapientNitro's digital and strategic offering
has shown us the future value of our business.”
SapientNitro
Brisbane managing director Stephen Forth said: “The launch of the
Dreamworks films and products into Dreamworld is just one of the many
exciting changes we will be working on to give the park a new edge.
The true value of the Dreamworld experience goes beyond a monetary
transaction. Dreamworld creates magic and memories that will stay in
the family forever.”
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