Draftfcb Melbourne closing after Honda loss

By By David Blight | 5 September 2012

Draftfcb has moved to close down its Melbourne operation, after the loss of the agency's primary client Honda.

The company lost the Honda pitch to Leo Burnett last week.

The agency's Sydney office will remain open, but the company would not comment on the size of the agency's existing Australian client base.

Draftfcb would not comment on how many people will lose jobs as a result of the closure.

The company said in a statement: “With the recent loss of the Honda business, Draftfcb will close its Melbourne office and concentrate on further developing the network's Sydney operations.

“Draftfcb will fulfil its commitments to Honda to effect a smooth turnover to the new agency and continue discussions with other Melbourne-based clients as to the best way forward to manage their businesses.

“For our staff, we are looking at placement options for those interested in moving to another Draftfcb office and we are helping where possible to assist them find new employment opportunities locally in Melbourne.”

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