Don't ignore the bleeding obvious: Lark
The mundane, boring and innocuous ideas in advertising should not be discounted for their flashier cousins, Commonwealth Bank's chief marketing and digital officer Andy Lark has argued.
You need to be a paid subscriber to see this article in full
Or subscribe now to receive delivery of the magazine and access to the full AdNews archives.
latest issue
In the latest issue
* The Guardian's Tony Danker
* Women of Influence
* Ikea's Rebecca Darley
latest comments
| 3:36PM |
"Nice idea. Lot of money blown if it clouds over, though." Linda on Luna Corona |
| 3:04PM |
"This award is clearly about real disruption.
DDB fundamentally changed their client's position in the market..." Joe Cincotta on What it takes to win a ... |
| 2:57PM |
"Nice, but the moon is out of scale to the bottle. Or vice versa." Bob on Luna Corona |
