Australian pizza delivery chain Domino's has parted ways with its retained advertising partner BMF, as it looks to bring its creative duties in-house.
Domino's chief marketing officer Allan Collins said the move is aimed at streamlining the business.
He said in a statement: “ As Domino’s moves towards being more of an online business, we are now absorbing the majority of the agency function in house. This will allow us to further expedite creative output across all our platforms and retain in house creative expertise on what drives our business forward.”
BMF will continue to work with Domino's until 14 September. The agency will help Domino's with the transition to in-house.
BMF said in a statement: "BMF are relaxed and comfortable with the decision and believe the best home for the Domino's brand is in-house. We are working closely with them in the coming months to make the transition as smooth and successful as possible."
BMF has worked with Domino's for a year. The agency nabbed the business from The Campaign Palace in April last year.
At the end of last year, Domino's shifted its media account from Mitchell & Partners to Maxus, in an attempt to find “greater cost efficiencies”.
The media account is worth around $10 million.
The current move to shift creative in-house will not impact the pizza chain's media relationships.
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