Digital switch on: Adshel takes Sydney Trains' billboards online

By AdNews | 14 April 2014
KIIS campaign at Town Hall Station

Adshel is today kicking off its new digital advertising network across Sydney's train network with a campaign for KIIS FM.

The outdoor advertising company is launching 186 digital screens across 14 CBD and inner-suburb stations, including Wynyard, Town Hall, Martin Place, Bondi Junction and Central.

Almost half the new network is now switched on.

Campaigns running on the new digital network will be able to engage commuters through unique scheduling flexibility, responding to which day of the week it is, time of day and topical triggers such as weather or news headlines.

At the launch, Adshel will partner with the Australian Radio Network to takeover Town Hall Station, promoting ARN's Sydney station KIIS FM. The KIIS campaign will sit alongside campaigns from AHM, Air Asia, Oz Lotteries, HSBC, Channel 7 and Samsung.

Rob Atkinson, Adshel CEO, said: “Technology is changing outdoor in the same way it has changed all advertising, opening up new possibilities in two-way communication and engagement.

“This technology has transformed one of the world's oldest and most successful advertising mediums into one of today's most exciting marketing vehicles.

“This is one of the most significant commercial launches for Adshel in many years. We are delighted to be working with some of the world's largest and most innovative brands to revolutionise out of home advertising in Sydney.”

Anthony Xydis, ARN's national marketing director, added: “ARN has invested heavily in creative development for the first of our campaigns to fully utilise the digital capabilities of the new network, using full motion video, social media feeds and animated creative, offering consumers a more engaging, interactive and entertaining advertising experience. This will include updates on key celebrities due to appear on the Kyle & Jackie O Show and a regular feed of the O News.”

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