Deepend snags Intuit

By Wenlei Ma | 12 June 2013

EXCLUSIVE: Global accounting software giant Intuit has appointed independent agency Deepend as its creative partner.

Intuit, whose most well-known product is Quickbooks, is looking to expand its Australian presence and has tasked Deepend to aid this mission.

Intuit has an annual global revenue of US$4 billion and was featured on Forbes' Top 100 Most Innovative Companies' list. Recently, it has tried to establish Quickbooks' cloud-based version.

Intuit group marketing leader for APAC Melanie Vala said: “We were looking for an agency who could display great creative nuance, think on their feet and turn around ideas quickly. We wanted someone who understood our plan and could become a true partner with us to help realise our vision in Australia.”

Deepend managing director Melbourne Kath Blackham said: “Intuit is the sort of company that any agency would love to work with – they are leaders in their field and their commitment to innovation resonates strongly with Deepend's ethos.”

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